We proudly are the areas local dealer of The North Face, Smartwool and Under Armour clothing. Whether you’re looking for fit, function or style, we have something for you. The North Face, Smartwool & Under Armour are the leaders in the industry for the products we carry and our selection of winter clothing is the best you’ll find anywhere in the UP and Northern Wisconsin. For summer apparel, we carry a wide selection of socks, some casual wear clothing and a full line of cycling shorts & jerseys. In regards to the sock line-up we carry, I would argue that we have the largest selection of Smartwool socks you’ll find in any retail store. Stop in as see what we have to offer.