#1 Your Business Is Earned


Why spend your hard earned money with us? The short answer is because we earn it. If we haven't, I don't suggest you give it to us!


Pretty bold statement for a business owner to make but it's reality. Sure we could survive by just doing transactions with everyone but the only way we can continue to grow is to make you saw WOW every time you walk in and out of our business.


Nowadays it's hard to feel good about spending your money somewhere. We get bombarded with ads and information about how great a business is.  Stressing the best service, best products and best prices. Many fall seriously flat on those promises which is very disappointing. It's a classic case of over promising and under delivering when it should be the other way around.


When was the last time you gave a business rave reviews and highly recommended it to your family, friends and co-workers? It doesn't happen nearly as much as it should. The real killer of businesses today is that they haven't created a service culture. A 100% focus on their Guests who support the business day in and day out, each and every time with each and every person. This is much easier said than done which is why it's more the exception then the rule. 


In order to provide a great experience a business needs to fire on all cylinders showing they actually care about you and value your business.


So why should you spend your hard earned money with us? Because we work hard every day to earn it. We start with a service culture which makes 100% of the focus on you becoming a Raving Fan of our business. We value your business and strive to make you feel good about giving us the opportunity to keep earning it. We've always got your back and will do whatever it takes to make things right. We look forward to being of service on all of your future visits.


#2 You get a fun, easy and enjoyable experience


We will share our enthusiasm and knowledge on product and services that best serve the experiences you want to enjoy. We don't just sell you stuff, we will give you the right information that allows YOU to make the best decision so YOU can have a great time with your new purchase.


We treat you right. Too much of today’s retail experience is filled with “Debbie Downer Sales Staff”. Not from us. We hire and train friendly, honest and hard working staff  members who genuinely want to be of service. 


We appreciate and value your business and we work hard to keep earning it. We listen to our customers and when they want us to carry a certain product, we look into it and if it makes sense for our business model, we will add it to our collection of products and/or services. 


We want every visit you make to U.P. Sport & Spoke to be a fun and enjoyable experience.  We don’t “deserve” to have people shop with us – we instead work hard every day to make you “want” to shop with us.

#3 You get great stuff


A wide range of the right stuff - we offer bicycles, skis, snowboards, Stand-Up Paddle (SUP) Boards, fitness equipment, eyewear, footwear, clothing, hundreds of accessories to compliment our main products and more.


  • Bicycles from Trek, Electra, Haro, Framed & Sun

  • XC Skis and Downhill Skis from Rossignol and Fischer

  • Snowboards from Burton

  • Stand-Up Paddle Boards from SUP ATX

  • Fitness Equipment from Matrix Fitness, Horizon Fitness, Teeter & Schwinn Fitness

  • Eyewear from Oakley

  • Footwear from The North Face, Keen & BOGS

  • Clothing From The North Face & Under Armour

  • Accessories from numerous top brands in the industry

  • Lifetime warranties on many products we offer.

  • The right price - we will protect you with competitive prices and guarantee them for 30 days after your purchase.

  • Free Professional Assembly and Setup - all bicycles and fitness equipment is fully assembled in-house by a full time trained staff member. We don’t farm it out to a service that uses part time help using power tools and getting paid per piece (it’s a recipe for a poorly built product). We make sure the factory has manufactured the product correctly with the correct alignments and tolerances otherwise we send it back. All of the parts are tightened, adjusted and fine tuned to make sure it works properly.

  • And More…..Much More


Come in – Try things on, take bicycles for a test ride, get on the fitness equipment.  Simply make sure whatever you are looking to purchase is right for YOU.  Everything has to “FEEL” right or you would just be wasting your hard earned money. We are here to help you – NOT just take your money.  Bring some comfy clothes and be ready to smile and have some fun.


Free Warranty Coverage - excuse the language but warranties suck. It’s a no win situation for the manufacturer, the distributor, the dealer and the consumer. It takes lots of time, money and effort to process warranties and still no one ends up happy. What makes it even more interesting is that warranty coverage means nothing to you until you need it. Then it means everything! In recognition of all of this we process warranties fast and easy. We do whatever is necessary to ease the pain and burden in the event of a warranty issue. Loaners, replacements, upgrades, refunds, whatever it takes. We’ve got your back!


#4 You get it done right


We work extremely hard at delivering “right” the first time. Every once in blue moon something happens that requires us to “make it right”. It gets our immediate and full attention and we don’t rest until we do so. It gives you peace of mind before, during and after doing business with us. We got your front side and your back side covered!